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Xternal Media

Services

Paid media, e-commerce and conversion — under one roof.

We are a service business. Clients pay Xternal Media for professional digital marketing and development services, delivered online and defined in a written proposal before any work begins.

01 / 07

Meta Ads

We plan, launch and manage advertising on Facebook and Instagram through Meta Ads Manager. Campaigns are structured around a defined business objective — purchases, leads or qualified traffic — and refined continuously as performance data comes in.

What's included

  • Ad account, Pixel and Conversions API review
  • Campaign, ad set and audience structure
  • Prospecting, retargeting and catalogue campaigns
  • Creative testing plan and ad copy
  • Budget pacing and bid strategy management
  • Regular performance reporting

Best suited to

D2C and e-commerce brands, lead-generation businesses and local services selling to audiences on Facebook and Instagram.

03 / 07

Performance Marketing

Performance marketing brings paid channels together under one plan. We set measurable targets with you, connect tracking across platforms, and shift budget between channels and campaigns based on results rather than assumptions.

What's included

  • Channel strategy and budget allocation
  • Measurement plan and KPI definition
  • Analytics and tracking setup (GA4, Pixel, tags)
  • Cross-channel campaign management
  • Testing roadmap for audiences, offers and creative
  • Consolidated performance reporting

Best suited to

Growing businesses that advertise on more than one platform and want a single partner accountable for the overall plan.

04 / 07

E-commerce Marketing

Online stores need more than traffic. We work across the full e-commerce funnel — product catalogues and feeds, acquisition campaigns, retargeting, offers and the on-site experience — so that marketing spend and the store work together.

What's included

  • Product catalogue and feed setup for Meta and Google
  • Acquisition and retargeting campaign management
  • Offer, bundle and launch campaign planning
  • Email and WhatsApp marketing recommendations
  • Store and funnel analysis
  • Regular performance reporting

Best suited to

D2C brands and online retailers on Shopify, WooCommerce or other e-commerce platforms.

05 / 07

Shopify Store Development

We design and build Shopify stores that are easy to manage and built to sell. Projects range from a complete new store to theme customisation, store setup, app integration and migration from another platform.

What's included

  • Store setup, theme selection and customisation
  • Product, collection and navigation structure
  • Payment, shipping and tax settings configuration
  • App integration (reviews, WhatsApp, upsells and more)
  • Speed, mobile and SEO fundamentals
  • Handover walkthrough of the Shopify admin

Best suited to

Brands launching online for the first time, or businesses moving to Shopify from another platform.

06 / 07

Conversion Rate Optimisation

Conversion rate optimisation (CRO) improves the share of visitors who take action. We review analytics and user behaviour, identify where people drop off, and prioritise changes to pages, offers and checkout flows — testing them where traffic allows.

What's included

  • Funnel and analytics review
  • Landing page and product page audits
  • Checkout and cart experience review
  • Prioritised improvement roadmap
  • Page copy and layout recommendations
  • A/B testing where traffic volume supports it

Best suited to

Businesses that already receive steady traffic and want more enquiries or sales from it.

07 / 07

Creative & Ad Strategy

Creative is one of the biggest levers in paid advertising. We develop angles and messaging from customer research, write ad copy and briefs, produce static and video ad creatives, and run structured tests to learn what works for your audience.

What's included

  • Audience and competitor research
  • Messaging angles and hook development
  • Ad copywriting and creative briefs
  • Static and short-form video ad creatives
  • Structured creative testing
  • Creative performance insights

Best suited to

Advertisers whose results are limited by creative fatigue or unclear messaging.

Pricing

How our services are priced.

Our fees depend on the scope of work. The prices below are starting points; your proposal will confirm the exact amount before you pay anything.

Request a quote
Starting prices and billing model for each service
ServiceBillingStarting from
Meta Ads ManagementMonthly retainer₹15,000 / month
Google Ads ManagementMonthly retainer₹15,000 / month
Performance Marketing (multi-channel)Monthly retainer₹30,000 / month
E-commerce MarketingMonthly retainer₹30,000 / month
Shopify Store DevelopmentOne-time project fee₹80,000
Conversion Rate OptimisationProject fee or monthly retainer₹20,000
Creative & Ad StrategyProject fee or monthly retainer₹20,000
  • All prices are in Indian Rupees (INR). GST is charged additionally where applicable.
  • Every engagement begins with a written proposal or quotation that sets out the scope, deliverables, fees and billing terms. Work and billing start only once you have accepted it.
  • Advertising budgets (ad spend) are separate from our fees. Ad spend is paid directly to the advertising platform — such as Meta or Google — from your own ad account, unless we agree otherwise in writing.
  • Ads management retainers (Meta Ads, Google Ads, performance and e-commerce marketing) include ad copy and creative testing. Designing and producing ad creatives — static images and videos — is a separate service under Creative & Ad Strategy.
  • Third-party costs such as Shopify subscriptions, paid themes, apps, domains and software tools are not included in our fees unless the proposal states so.
  • Final pricing depends on scope — for example, the number of channels, campaigns, products, pages or creatives involved.

For how services are delivered, cancelled and refunded, see our Service Delivery Policy and Refund & Cancellation Policy.

Ready to grow your business?

Tell us about your business, your goals and where you are today. We'll review your current setup and come back with a clear recommendation on how we can help.

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